Data is bigger than it has ever been. In your contact center, that data can include all manner of sensitive and critically important consumer information - as well as a lot of useless data that you cannot use. Sorting the two apart and making use of what you need while also protecting consumer privacy is a delicate balancing act that can easily overwhelm centers that are not prepared for the task.
This is why call center data management is so important. Without the tools and technology to collect, organize, and analyze the massive amounts of data your center is likely to process in an average month, you may be doomed to repeat the same mistakes of many others - compromising data, losing consumer trust, and eventually losing your business to better-prepared competitors.