Not sure whether you’re offering expert customer service? The cost of poor customer service is staggering. According to Forbes, bad customer service cost businesses about $75 billion in 2017, the latest figures show. And that number is up $13 billion compared to the previous year.
All that underscores why it’s more important than ever to provide the best possible customer service. If you don’t change the way you interact with customers, then you’re hurting your business. Here are seven pitfalls to avoid, and what you can do to resolve those issues.